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Music Game Revolution, Now Indie Friendly, as Rock Band Network Goes Live
Music games Rock Band and Guitar Hero are simple enough in terms of gameplay, but testifying to the power of people’s passion for music, their impact has been staggering. At a time when purchasing recorded music has waned from a 90s peak, downloads for games are proving surprising growth, despite pundits predicting the segment would cool off. The talents of the Harmonix team attracted the collaboration of the download-averse surviving Beatles and family members. But most importantly, the popularity of these games has translated into renewed interest in learning to play real instruments. It’s no accident popular music chart sales are surging, or that you will now find a new selection of digital and acoustic (but serious) instruments at your local Best Buy, often located right next to the games section. (Even as a witness to this trend, I was surprised recently to pick up an extra KORG nanoKONTROL in the aisle next to Rock Band.) Heck, even sales of music notation software are growing.
I’m uncertain of the extent to which a game like Rock Band can be identified as the cause of these trends, but there’s no question that popular music making is on the rise, and games are part of the shift. Perhaps it’s a matter of games changing the way people feel about making music. After all, a lot of early music training is very much like a game: to learn a new instrument, you simplify the playing of that instrument into more basic exercises. Obviously, that helps develop chops, but it also boosts confidence, giving a music student a feel for what it’s like to play successfully. (And, let’s face it, even experienced pro players sometimes need to defeat anxiety.)
The dark side of all of this has been that the music itself has been limited to a narrow selection of top-of-the-charts hits and popular classic tracks. Rock Band Network doesn’t yet address the limited instrumentation (guitar, bass, drums, voice), but it does open production to a new range of artists – and that, in turn, could be the beginning of much more to come. By allowing anyone to author and distribute tracks for a nominal subscription fee on Microsoft’s Xbox creation community, Rock Band Network is all about opening floodgates.
Having followed the story here on CDM since last year, I’m thrilled that the Rock Band Network store itself is now live. The results run the gamut from relatively big-name artists to more obscure contributions. (Phone giant T-Mobile will pony up some cash to highlight an “Artist of the Month” from the community, in the interest of shining a spotlight on lesser-known acts.) The only bad news is, while the store is international, the Rock Band Network isn’t immune from the music industry’s trouble crossing national borders; as our own Jaymis discovered to his dismay, countries like Australia are left out. I hope to talk to Harmonix and Microsoft about how they plan to make these kinds of efforts more global with time.
For those countries covered, though, you can now enjoy the store as both an artist and listener (or make that “player”). Starting on launch day last week, of Montreal, The Shins, The Hold Steady, Steven Vai, and geek God Jonathan Coulton were onboard. (“The Future Soon,” anyone?) I’m pleased that among other artists, we have Flight of the Conchords to look forward to.
But I will say, whether you appreciate these games or not, there are promising signs for the music business here, without question. Harmonix’s founders began work with experimental musical interface research, as with many of the readers of this site. Oddly enough, though, what they found was by some measure an entirely new industry.
The idea: make the Xbox 360 game Rock Band an open mic night. Photo (CC-BY) Justin Moore.By the numbers:
- Rock Band Network launches with over 100 songs, out of a private beta; expect far more.
- Artists choose pricing tiers and get a 30% royalty (high for this kind of royalty, at least for a typical indie artist).
- 1,100 tracks are currently available on Rock Band, prior to the many, many more expected on RBN.
- Some 4,300 users have registered on RBN to contribute tracks and/or perform peer review. That’s significant growth for Microsoft’s XNA community, and it’s prior to a wider launch that will be an order of magnitude bigger.
Harmonix info:
How to Submit a Song; scroll down to “Adding a song to the pipeline.”
How to Become a Peer Reviewer (aka playtester)
I’ll see the Harmonix team this week at GDC; I’m looking forward to it. Let me know if you have questions for them. It is a reminder, though, of why I’m glad to spend my travel time in March at the Game Developer Conference even in place of South by Southwest. I think a lot of our future may be at the former as much as the latter. (Well, and if not, I still get to geek out with discussions of adaptive music engines.)
If this stuff does interest you, don’t miss our previous, exhaustive Q&A’s with Harmonix (thanks to the folks there for being so forthcoming):
Inside the Rock Band Network, as Harmonix Gives Interactive Music its Game-Changer
Your Band in Rock Band: Rock Band Network Beta Opens, Q&A with Harmonix
Interview: Motor City Drum Ensemble
This Week at the Game Developer Conference, San Francisco, Push the Button

Why should Create Digital Music and Create Digital Motion (and, well, their editor) go to a game conference? This year, in particular, the annual gathering of game developers in San Francisco means a real convergence of gaming culture and digital music and motion, of ideas about how interactivity can work (and the challenges of making interaction design creative), of generative and adaptive music and new cultures of digital media. Aside from that, of course, there’s no particular reason.
A quick look at some event highlights with which I’m involved:
Tonight (Wednesday) is the debut gala for Gamma IV, the creative game design challenge by the Kokoromi Collective. You can check out the winning games on the show floor, as well.
http://www.kokoromi.org/gamma4/
The games themselves offer plenty of inspiration for live visualists and people exploring new interfaces for music. But there’s also a music lineup alongside, with Starpause, Phil Fish, Moldover, Baiyon, Class Prez, and Future Boy. A big thanks to my mate Starpause for putting that lineup together; I’ll also be doing a short live set.
Unrelated to GDC (but working out nicely since I’m in town), Thursday night is a meeting of the illustrious Bay Area Computer Music Technology Group (BArCMuT), with a big, all-female lineup of creative artists finding expressive new interfaces for musical performance. I’ll be giving a lightning talk before the full program, so say hi if you’re around.
http://www.meetup.com/barcmut/calendar/12702241/
Friday night is the free evening of One Button Objects, a set of interactive art pieces that explore what can be done with a single button. I’ll be talking more about that later this week; it really wound up being a great exercise, and even if you believe in rich, expressive control for music, forcing yourself to work with a single button is nothing if not enlightening. I co-curated the show with Heather Kelley of Kokoromi.
Event details: One Button Objects: Kokoromi + Gray Area Foundation for the Arts
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Record industry says: Music stars ’still need labels’. They are wrong.
A BBC website article, Music stars ’still need labels’ , reports on comments made by global music industry body the IFPI.
IFPI (International Federation of the Phonographic Industry) chief executive John Kennedy said attempting to forge a career online, competing with millions of other acts on MySpace, was like ’screaming in space’.
‘There’s not really any evidence of anybody succeeding having gone direct,’he said.
Utter nonsense! It all depends on what you call success. If you mean being a household name but all your rights being owned by a record label, all your creative decisions ebing made by marketing people, and being vulnerable to being ‘dropped’ by the label at the whim of an accountant, then maybe you have a point, Mr Kennedy. Some of us define success very differently.
The industry dons quoted in the article also fail to mention that in a standard industry record contract all the money they claim to spend nurturing talent is recoupable from the artist’s share of any royalties earned. In other words, although a label can help with cash flow and marketing, the artist pays for their own fame. The labels end up owning all the copyrights and publishing with a traditional deal and can effectively decide whether an artist works or not. How often has an artist you liked suddenly disappeared from public view? It’s probable that a label withdrew support in order to redirect cash to to fund ‘the latest thing’ but refused to allow the artist to sign to someone else or release their own music independently.
That’s why more and more muscians do not deal with record companies but do it all themselves. And, yes, they are successful but not according to 1950s standards. Bands are selling downloads and CDS, gigging, earning money, selling merchandise and building strong reputations for themselves and the old dinosaur labels hate that they’re not the ones raking in the cash. That’s what this whinging is all about.

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Secret Archives of the Vatican Podcast 24 – the Riddle of the Sands
Episode 24 of our podcast is available from HERE or from iTunes. 74 minutes of transglobal breakbeat dub science and more….
Tracks
Salam Alaikoum
Darga
http://www.myspace.com/dargafusion
No/w Peace
Nomad Soundsystem
http://www.myspace.com/nomadsoundsystem
Crushed Mooncrators
Iron Braydz
http://www.myspace.com/ironbraydz
Get Crunk Wit Jesus
Mix n Blend
http://soundcloud.com/mixnblend/
http://skankypankyrecords.com/
Muqaddim
Celt Islam
http://www.myspace.com/celtislam
http://www.soundcloud.com/celt-islam
Gham Dub
Echo Wanderer
http://www.myspace.com/echowanderer
http://www.addictech.com/store/product_info.php?products_id=45609&atech_id=b3a931d5d8f1fcfa4d3c05c68ad5c99f
Tutankamun
Ges-E
http://soundcloud.com/nasha-records/tutankamun-by-ges-e-07958-204-188-ges-e-nasha-co-uk
Desert Escape
Jef Stott
http://soundcloud.com/jef-stott-embarka
http://www.www.embarkarecords.com/
Stepping Lion
The Talking Dog
http://www.brokendrumrecords.com
http://www.myspace.com/talkingdoguk
Faqir (David Starfire remix)
Jef Stott
Mureed
Celt Islam
Junjura
Jef Stott
Tigris Riddim
Monkey Steak
http://www.soundcloud.com/steak…/steak-002-b1-monkey-steak-tigris-riddim
Arabian Nights
The Wobblist
http://soundcloud.com/djbenk/sunrider-arabian-pleasure-electro-mix
Arabian Pleasure (Electro Mix)
Sunrider
http://soundcloud.com/djbenk/sunrider-arabian-pleasure-electro-mix


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